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Technology Changes Don’t Let Your Business Tactics Lag!

Scottsdale Airpark News The Scottsdale Airpark has seen technologies come and grow, and come and go! Twenty years ago, the new technologies were far different from today’s latest and greatest. Using the same legal tactics of 10 or 20 years ago can lose you control of your intellectual property and even propel you into a seriously expensive lawsuit. Of course, these days we strive for our websites to have high recognition by customers. The downside is massive traffic from potential copiers. And the copiers have no shame. I recently heard of “online stalkers” copying updates of an original website within days. It’s no longer enough to have the copyright warning (namely, “Copyright 2014 Owner All Rights Reserved”). You need to file for a copyright online at the U.S. Copyright Office to get coverage on the same date as you release the website changes. The upside...

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Are You Great at What You Do?

C- Level Magazine August 2014– Have you ever examined a timeline of a particular company’s corporate history? One of the things that always strikes me is the continuity of the company’s mission. There are many great examples right here in Arizona. Cold Stone Creamery, a franchisor, prides itself on providing a fun, bright, and energetic environment and a signature process for turning its customers’ “ice cream dreams” into realities. In fact, this company takes such pride in what they do, that they rate their ice cream an 11.5 on a scale of 1 to 10. Many people take tremendous pride in their own businesses. Indeed, this appears to be the rationale behind the expression that most business owners use: their business is their “million dollar baby.” A tremendous amount of time is often spent developing the business in its initial years. Businesses capitalize on these...

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Barbara Luther Profile

Arizona Foothills Magazine June 2014– Name: Barbara Luther Twitter Facebook Age: over 30 Title: Managing Director at The Luther Law Firm Married/Single: Divorced Kids: Daughter/Granddaughter City you live in: Scottsdale   I was born…                      in Milwaukee, 4th of 9 children. My favorite thing about Arizona…            the cool clear mornings. I’m listening to…           NPR.     My family…                       is dear to me and I call them frequently. If I could have dinner with anyone, it would be…           Obama.     One thing I cannot live without…              my iPhone. When I was younger, I wanted to be…    a doctor but I’m glad I’m a Patent Attorney. I’m inspired by…              people’s stories of overcoming difficulties. The one person who motivates me is…   me! If I could change anything in the world, it would be… to stop social security underpayment of women. The perfect day would be…         scuba...

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